The 2025 Fintech Pledge has successfully achieved more than 15 million actions in its goal to help millions of UK consumers strengthen their ability to withstand an economic shock, successfully achieving more than half its initial objective.
The Pledge has achieved this by incentivising unprecedented cross-industry collaboration and connecting consumers to financial technology platforms that a) make savings work harder, b) improve credit scores, c) manage and consolidate debts, d) lower bills and household outgoing costs, and e) determine if they are entitled to benefits and financial aid.
Zopa Bank and ClearScore launched the 2025 Fintech Pledge in 2022, mobilising a cross-industry coalition of 55 fintechs firms and their industry partners like Google Cloud, Salesforce, PayPlan and StepChange who joined forces to tackle the cost-of-living crisis at pledge2025.org.
The campaign originally aimed to achieve 10 million actions but its goal was extended to cover 50% of the UK adult population, supporting millions of people in taking a positive step towards improved financial resilience.
This year, the 2025 Fintech Pledge has also appointed additional lead partners for its pillars alongside Zopa Bank (which leads savings) and ClearScore (which leads credit). The Money and Pensions Service, Policy in Practice and StepChange are leading the Bills, Benefits, and Debt pillars respectively.
The Money Charity is continuing its work as the Pledge’s lead charity partner too, supporting the campaign and using funding from Zopa Bank and ClearScore to provide financial wellbeing workshops in the community.
The Pledge continues to grow and its latest members to join since January 2024 include:
Creditec, the embedded finance platform
Lendable, the lending platform
Munny, a provider of financial education
MyBnk, the UK’s largest financial education charity
TransUnion, the global information and insights company
Pocket Power, helping users to save on bills
Hug Academy, the financial education platform
Jaidev Janardana, CEO of Zopa Bank said: “We’re thrilled to see the 2025 Fintech Pledge continue to progress so rapidly. While our economy is stabilising and inflation has largely abated, there is no room for complacency. The fintech ecosystem can jump-start the UK economy, helping consumers bounce-back by embracing new behaviours that support their long term financial well-being.”
Justin Basini, CEO and Co-founder of The ClearScore Group said: “The 2025 Fintech Pledge shows the power of collaboration between fintechs, data providers, tech enablers and consumer organisations. The results have been groundbreaking and the impact we are having, helping people manage their money better, is significant. Congratulations to each person who has made a positive change to their finances and all the fintech’s who have helped them.”