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Elaine Mullan Head of Marketing and Business Development at Corlytics

From bias to buy-in: the behavioural economics advantage in RegTech sales to financial institutions

The sale of regulatory technology to financial institutions is often a long and complex process, with multiple stakeholders, as is the norm for enterprise sales. But let’s look at how the principles of behavioural economics can shine a light onto this complex sales environment and perhaps provide some pointers to ease transactions, aka make sales....

12 August 2024 /regulation /people