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Nowadays, many industries have implemented live customer interactions in their businesses. This allows customers to get their questions answered in real time and also provides businesses with valuable feedback. Additionally, this can help build trust between a company and its customers.
Even though it is meaningful, there are still many industries that do not consider that live customer interaction is important for their businesses. Most such kinds of industries are public services such as education or healthcare industries. Also, governmental industries. As we mentioned, they don’t consider that it is essential. Whatever the reasons may be, they are losing a high potential of improving their service quality as well as increasing future prospects.
Live customer interaction matters and we will talk about it in detail later. But in general, it makes any type of service more valuable and prospective. Today, the customer is the priority of any business. In this article, we will introduce you to some of the great examples of industries that improved their reputations as well as future prospects through successful live customer interaction possibilities.
Best Industries You Have To Follow, With Live Customer Interaction Services
There are many industries that offer opportunities to learn live customer interaction. Some of the best industries for this purpose include gambling, fintech, and e-commerce. In these industries, you will have the opportunity to work directly with customers and learn how to effectively communicate with them. This automatically is a great opportunity to deal with problematic situations and reduce the number of visitor complaints. Here are more details about the mentioned industries.
iGaming
The gaming industry has implemented live customer interaction services in a variety of ways. Firstly, they have the most effective and widely used way which is a live chat with a human operator. This allows customers to get help with any issues they may be having with the games they are playing. Another way the industry has implemented this service is by offering telephone support. This can solve customer problems in the shortest amount of time.
Most of the prestigious casinos have several live interaction features. In a creative way, we can mention live casino games and different tournaments which are directly the most popular among gamers as it creates a comfortable environment with a real-time relationship with casinos. When gambling online, people often prefer to play with live dealers and get pretty much the same experience as they would get in a land based casino, just from the comfort of their couch.
FinTech
When we say the fintech industry we can divide it into many ways. As fintech includes every type of investing, trading, and other financial technological services, there are many examples of its live customer interaction services. Some companies have created dedicated call centers where customers can speak to a representative about their account or ask questions about products and services.
Other companies have integrated live customer interaction services into their existing customer support channels, such as online chat or email. Still, others have developed mobile apps that allow customers to interact with a company representative in real time. For them, it’s an opportunity to build deeper relationships with their customers and create loyalty among them.
E-Commerce
E-commerce is fully dependent on live customer interaction features. As it is more successful in the online space, most companies have different live interactions with their visitors.
1. A customer visits an online store and browses through the available products.
2. The visitor selects products and after adding them to the cart continues with checkout.
3. At checkout, the customer is asked to provide their shipping information and payment details.
4. Once the order is placed, the customer receives a confirmation email or message from the store indicating that their order has been received and is being processed
So, all the process is determined by live interaction with customers, which makes the service more comfortable and attractive.
Why Does Live Customer Interaction Matter?
In a world where customers can find answers to their questions with a simple Google search, it may seem like live customer interactions are no longer necessary. However, research shows that customers still prefer to interact with a real person when they have questions or concerns about a product or service. In fact, live customer interactions matter more to customers than ever before. Here are four reasons why:
1. Customers want to be heard and feel valued. When you take the time to listen to a customer's question or concern and address it directly, they feel like their business matters to you. This builds trust and loyalty - two essential ingredients for any successful relationship.
2 . Customers need human connection. In our increasingly digital world, we often crave human interaction. Live customer interactions provide that crucial personal touch that can make all the difference in how someone feels about your company.
3. Customers appreciate knowledgeable staff who can help them find what they need quickly and efficiently without making them feel rushed or uninformed. Having knowledgeable staff available during live customer interactions ensures that each encounter is positive and productive
4. Live customer interactions create opportunities for upselling Cross-selling If done correctly, upselling and cross-selling during live customer interactions can increase the total value of the service for owners as well as customers.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Elaine Mullan Head of Marketing and Business Development at Corlytics
12 August
Abhinav Paliwal CEO at PayNet Systems- A Neo Banking Software Platform
Donica Venter Marketing coordinator at Traderoot
Dmytro Spilka Director and Founder at Solvid, Coinprompter
11 August
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